UnderJams Under-Available?
This past month, Pampers introduced new UnderJams Night Wear bedwetting pants designed to take away part of the market share from rival Kimberly Clark’s GoodNights disposable underpants. But where can you buy UnderJams?
UnderJams Store Locator
The official UnderJams web site has a Store Locator where they say you can buy UnderJams. A quick search of using your area code can yield many different stores that “might” carry the product. In one metropolitan area, we went to five different Target stores that were listed, two K-Mart stores, and 5 Walgreens stores, and none of the stores listed carried the new Pampers UnderJams.
Amazon.com
UnderJams are available to order on Amazon.com in packs of three (a whole case). Choose one of the following:
- Pampers UnderJams Night Wear For Boys, Size S/M (38-65 Lbs), 27-Count Packages (Pack of 3)
- Pampers UnderJams Night Wear For Boys, Size L/XL (58-85 Lbs), 21-Count Packages (Pack of 3)
- Pampers UnderJams Night Wear For Girls, Size S/M (38-65 Lbs), 27-Count Packages (Pack of 3)
- Pampers UnderJams Night Wear For Girls, Size L/XL (58-85 Lbs), 21-Count Packages (Pack of 3)
UnderJams at Retail Stores
The best place to find UnderJams, contrary to the official web site, is your local grocery store, preferably one of the big chain stores. The next place to usually receive new products is the Walgreen chain of convenience stores, then Target, then Wal-Mart.
If you know of a store that carries the new Pampers UnderJams for sure, please email us and we will start a store locater of our own here on bedwetting-enuresis.com.
Pampers UnderJams: Size Does Matter
Pampers UnderJams are already becoming a popular alternative to bedwetting underpants than GoodNites - but have their decision to make only smaller pants going to hurt them in the long run?
Actual Size: Comparing UnderJams and Goodnites
When comparing packages of UnderJams and GoodNites, it would appear GoodNites have the upper hand. GoodNites brand of disposable underpants say on the L/XL package they can fit up to 125 lbs, which is well into the range of an average size teenager. The size on a L/XL package of UnderJams says they will fit up to 85lbs, which is the low end of GoodNites. But are these sizes acccurate?
Over the years, GoodNites have changed their sizes considerably, with their largest bedwetting diaper being a few years ago when they manufactured an actual XL size, before combining it with a size L. Since then, many parents have complained that the L/XL GoodNites are not as large as before, and many were forced to consider smaller size adult diapers instead of the more age appropriate GoodNites. In other words, while GoodNites say they run up to (and infer they can go over) 125 lbs, they tend to run small.
Pampers UnderJams have the opposite problem. Although they say they will only fit up to 85 lbs, UnderJams have stretchy sides that will stretch and hold their shape overnight, giving protection to kids much heavier than 85 lbs, with tests showing they can fit kids up to 150 lbs comfortably overnight.
For UnderJams, Size Is A Feature
UnderJams are being marketed as a “slim” product, with a small waistband that disappears under pajamas. While this is beneficial for the exact target weight of the product, for those heavier or over the high end, the lower cut waist will tend to get progressively lower. If an older child intended to wear only UnderJams to bed, but the back waist is too low, they may need to wear a pair of regular underwear or boxers over the UnderJams to be comfortable.
Will Size Hurt Sales?
UnderJams have many features that will be able to compete with GoodNites, but marking their packages as only going through 85 lbs could be their undoing. Unless they are considering coming out with a third size, they would do better to increase the size of their smaller briefs, and then increase the size on the package of the large. Parents comparing the two products will easily think to themselves that UnderJams will be too small for their 120 lbs child, even though the opposite may actually be true: They might fit better than GoodNites.
What do you think?
Where Are Pampers Underjams?
There has been a lot of talk lately about the entrance of Pampers Underjams into the bedwetting product market. Will the new product by the maker of Pampers be able to “hold up” where the same type of product by Luvs (Sleepdrys) failed years earlier.
Competition For Retail Space
In every grocery and retail store, there is finite space for products, and diapers for older children have traditionally held a very small segment of that important real estate. Now, however, when you walk down the aisle you notice right away that Goodnites for Boys have several slots allocated to them (S/M and L/XL, both briefs and bedwetting boxers, as well as regular and mega packs). For girls it is the same: Goodnites underpants take up 4 stacks of retail slots at least by themselves. Usually located nearby, you will find a generic store brand of bedwetting underpants such as OverNites, SleepNites, SleepOvers, or similar generic brand.
Now enter Pampers Underjams
Where Do They Go?
In visiting stores to see where they have placed Pampers Underjams on the shelves, it is clear that retailers aren’t quite sure where they go. The problem is this: Kimberly Clark, the maker of GoodNites, in establishing GoodNites as the #1 brand of bedwetting underpants, has pretty much taken over the section of the aisle that contains GoodNites, and is surrounded by their Pull-Ups training pants. Where does this leave Underjams?
In all the stores we have seen, UnderJams are located quite a bit away from GoodNites, sometimes as far away as baby wipes. This is good for Kimberly Clark, bad for Pampers, because there is little chance of a parent deciding to switch to UnderJams or try them out as an alternative to GoodNites. In order to successfully compete, Pampers Underjams will need to be placed closer to GoodNites on the shelves, which could mean Pampers may have to buy premium end-cap placement in many of the biggest stores.
The Bottom Line
If you are looking to try new Pampers Underjams for your child, look through the whole baby aisle, and not just near GoodNites. They are easy to miss (small package) and are more than likely located a fair distance away from their compeditor.
Pampers Unveils UnderJams - Alternative to GoodNites
Next time you go to the store to buy GoodNites disposable underpants for your bedwetting child, you may notice a new package next to the familiar GoodNites packaging - Pampers UnderJams.
UnderJams are the newest disposable underpant aimed at older children who wet the bed. GoodNites by Kimberly Clark have been the most popular bedwetting underpants on the market since being introduced in the 1990s, even resulting in a compeditor from Luvs, SleepDrys, going out of business. Since then, GoodNites have seem their fair share of competition from generic brands, but UnderJams are the latest, and biggest, threat that GoodNites have faced yet.
We will have a more in-depth article on Pampers UnderJams soon.
